Google My Business When you’re a small business owner, you just can’t afford to overlook Google My Business. Why? 92 percent of customers compare businesses online before making a purchase decision, the majority of which relies solely on Google Search. How do you ensure you are visible on Google Search? According to Moz’s local search ranking factors survey, getting listed on Google My Business is one of the biggest drivers of local SEO success. It guarantees you more visibility on both Google Search and Google Maps. Moreover, it allows potential customers to get in touch with you directly, know the opinions of past customers, plan their visit effectively, navigate directly to your business location, and more.